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Service Marketing Webinar Recording
- Step By Step Guides to Service Workplan
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Service CRM Workplan Plug Ins
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Workplan Control File
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Block Maintenance
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Document Maintenance
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Guide Maintenance
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Executing and Managing Tasks
Service Marketing
Discover how automated service marketing helps dealerships engage customers and grow Fixed Ops revenue.
Course Description
Learn how the Service Marketing Plugin in PBS v10 helps dealerships automate customer service outreach, improve service retention, and drive Fixed Ops revenue through targeted, data-driven campaigns. Participants will explore campaign configuration options, customer targeting strategies, communication methods, and best practices for maximizing results.
Learning Objectives
By the end of this course, participants will be able to:
- Explain the purpose and value of the Service Marketing Plugin within PBS v10 Workplan.
- Describe how automated service marketing campaigns support customer retention and Fixed Ops growth.
- Identify customer selection criteria used to create targeted service campaigns.
- Configure outreach activities using phone, email, and texting.
- Utilize dealership data to generate service marketing opportunities without external imports.
- Understand how Service Marketing can support deferred- and declined-service follow-up strategies.
- Recognize the benefits delivered to both dealership staff and customers through automated outreach.